Automotive events

Automotive Launch Venue in the UK

Built for Automotive Launches, Showcases and Production.

Thetford Farm Estate offers a private, controlled environment designed specifically for automotive events. From vehicle launches and press days to brand activations and dealer showcases, the estate combines practical infrastructure with a setting that elevates the experience.

Cars inside the Showroom at Thetford Farm Estate

Designed for Automotive Events

Thetford Farm Estate is built for automotive use, combining practical infrastructure with flexible event space. The Corporate Suite supports vehicle display, demonstrations and press activity, with a reinforced floor capable of supporting multiple vehicles and significant distributed weight.

✔️Reinforced floor for 3+ vehicles
✔️Over 10 tonnes distributed weight
✔️20m x 10m Corporate Suite
✔️Direct access to enclosed courtyard
✔️1000MB super-fast Wi-Fi
✔️85” 4K screen and Bluetooth PA
✔️Wheelchair access throughout

Space That Adapts to Your Brief

For agencies delivering high-spec launches, flexibility matters. The estate combines a 20m x 10m Corporate Suite, a 25m x 6m Conference Barn, breakout spaces, and two courtyards that can be used for demonstrations, arrivals, hospitality, display builds or additional branded zones. One courtyard is fully enclosed and connects directly to the Corporate Suite, making guest flow and vehicle presentation easier to manage. Both outdoor spaces can also be covered to create a larger internal-style event footprint if required.

Cars in the enclosed courtyard
EV Chargers at Thetford Farm Estate

Practical Infrastructure for Smooth Delivery

Automotive events rely on precision and reliability. The estate provides the infrastructure to support both. Across the event spaces, the estate offers three-phase power, vehicle access, free parking for up to 120 vehicles, 12 EV charging points, and a layout that supports both guest experience and technical delivery. This makes it well suited to product launches, press previews, dealer events and private client showcases.

A Private Estate with Strong National Access

Located in South Lincolnshire, Thetford Farm Estate offers the privacy of a countryside setting without sacrificing access. The estate is positioned with easy road links and is approximately 25 minutes from Peterborough station, which has a direct connection to London King’s Cross. For agencies balancing logistics, discretion and guest travel, that combination is a genuine advantage.

Transporter at Thetford Farm Estate
Catering at Thetford Farm Estate

A Launch Experience That Goes Beyond the Reveal

Thetford Farm Estate supports the full launch journey, from press briefings and daytime showcases to private dining and evening receptions. Thetford Farm Estate supports launches with in-house catering options, breakout areas, and additional hospitality through The White Horse in Baston. From breakfast briefings and press lunches to private dining and evening receptions, the estate can support the full event journey in one setting.

Ideal For

✔️Car launches
✔️Vehicle reveals
✔️Automotive press days
✔️Dealer events
✔️Product demonstrations
✔️Brand activations
✔️Private client previews
✔️Luxury and performance showcases

(Recent automotive showcase at Thetford Farm Estate)

Car Launch Event at Thetford Farm Estate

PLAN YOUR AUTOMOTIVE LAUNCH

Thetford farm Barn
Car-shows-in-corporate-suite