A Product Launch Venue, Designed to Elevate Your Brand
A Blank Canvas for Brand Storytelling
When launching a new product, the setting matters just as much as the story you’re telling. The right venue doesn’t compete for attention, it enhances the experience, creates atmosphere and allows your brand to shine.
That’s exactly where Thetford Farm Estate comes into its own.
Set within the open Lincolnshire countryside, the Estate offers a refined yet relaxed environment for brands looking to host product launches that feel intentional, immersive and memorable.
At the heart of Thetford Farm Estate is flexibility. The beautifully restored spaces are designed with neutral tones, natural textures and understated detailing creating a calm backdrop that can be styled entirely around your brand.
Whether your launch calls for bold installations, elegant product displays or a minimalist aesthetic, the Estate allows your creative vision to lead. From lighting and florals to set builds and branded moments, every element can be tailored without restriction.
Multiple Spaces, One Seamless Journey
Successful product launches feel carefully choreographed. At Thetford Farm Estate, multiple interconnected spaces allow you to design a natural flow for your guests.
You might begin with a welcome reception and brand immersion, move into a central presentation or live demonstration, then offer breakout areas for press interviews, influencer content creation or hands-on product exploration. The experience can conclude with relaxed dining, drinks or networking, all within the same private setting.
This sense of progression keeps guests engaged while allowing your product story to unfold naturally.
Privacy, Discretion and Full Creative Control
Exclusivity is a key advantage of launching at Thetford Farm Estate. With complete private hire, your event remains confidential, controlled and free from outside distractions.
This makes the venue particularly well suited to:
- Embargoed product reveals
- Press and media previews
- Invite-only buyer showcases
- Pre-launch influencer events
You have full control over access, timings and atmosphere, ensuring your product is revealed exactly how and when you intend.
A Destination That Encourages Connection
Unlike city-centre venues where guests often rush in and out, the rural setting of Thetford Farm Estate encourages people to slow down and engage.
The countryside surroundings create a sense of escape, helping guests immerse themselves in the experience and spend meaningful time with your brand. This longer dwell time often leads to deeper conversations, stronger impressions and more impactful coverage.
Despite its peaceful location, the Estate remains easily accessible for regional and national guests combining convenience with a true destination feel.
Ideal for Modern, Design-Led Brands
Product launches and press days
Brand showcases and activations
Influencer and content-led events
Buyer previews and retail introductions
Creative shoots alongside live launches
With flexible layouts, trusted supplier connections and an experienced events team on hand, brands can strike the perfect balance between polished professionalism and creative freedom.
Launch With Intention
A product launch at Thetford Farm Estate is about more than unveiling something new, it’s about creating an experience that feels thoughtful, beautifully paced and aligned with quality.
Here, your product isn’t simply displayed.
It’s experienced.
What our Clients Say…
‘A note from myself and the entire team at the event, we cannot thank you enough for all your work and dedication to the event’ Oliva Gooding, Strata Create and Samantha Murphy, Alfa Romeo
‘It’s difficult to find launch venues that haven’t been overused, have the space to accommodate programs and become an extension of the events team but we felt Thetford really went above and beyond to make this happen. The venue itself is simply perfect for automotive. It has the British barn history without the worn-out décor. The choice to incorporate the industrial elements into the building was fab as it brings a clean and modern feel but is also enough of a blank canvas for a brand to work with.’
Oliva Gooding, Strata Create and Samantha Murphy, Alfa Romeo
Looking for the perfect venue for your next launch event?
…Chat to our friendly team on 01778 594 222
or email